801 N. Bryan Rd. Mission, TX 78572 956.585.0040info@codethetown.com


The Mission Economic Development Corporation and the Mission City Council unanimously approved the creation of Code The Town, a small business fund that aims to teach computer programming to potential business startups. The goal is that participants will apply this knowledge toward the creation of technology-based businesses in the City of Mission.

In addition, Code the Town will also prepare Mission residents with skills that are marketable to the technology industry. The goal is to create a culture of forward thinking, creative, and out of the box residents. As technology continues to evolve, it will become even more important that we prepare individuals with this type of skill set.

The amount of new jobs that are being created which involve technology and logical thinking by far outpace the jobs that do not require this type of skill level. According to the Bureau of Labor Statistics, it is projected that there will be a 34% growth of demand for computer scientists and technical professionals.

Mission Economic Development Corporation

Mission Statement

Mission Economic Development Corporation is dedicated to creating a workforce with 21st century skills and a first class environment for conducting business recruitment, retention, and expansion while maintaining a steadfast focus on quality of life for the citizens of Mission.

Executive Summary

Mission EDC, a component of the City of Mission, Texas, is tasked with creating jobs, attracting capital investment, improving the quality of life and strengthening the workforce in Mission, Texas. Mission EDC accomplishes its task by focusing in five areas:

  1. Entrepreneurship and STEM Education
  2. Business Expansion and Retention
  3. Recruitment
  4. Infrastructure and Transportation
  5. Quality of Life

Mission EDC knows that education is the foundation to economic development and without it makes the other areas of focus difficult to achieve. One of the initiatives that Mission EDC started to strengthen the workforce in the community is called, Code the Town.

Code the Town

Executive Summary

Coding skills, digital literacy and STEM (Science, Technology, Engineering and Math) education are crucial components for job growth across the United States. Recognizing the need for educational and workforce development opportunities in the Texas Rio Grande Valley region, the Mission Economic Development Corporation, with the support of the City of Mission, invited strategic local partners including Sylvan Learning, local school districts and nonprofits, to join in creating Code the Town.  Code the Town was launched in Fall of 2014 as an initiative that provides students and teachers with knowledge in the specialized technology skills so critical in today’s classrooms and workplaces.  Code the Town represents a public/private partnership that is unique to the Mission community, and the project is setting the pace for innovative alliances that can drive educational and economic progress in communities nationwide.

For many students, STEM skills and technological know-how will be critical to their future, as STEM is commonly seen as the field with the best opportunities for job growth, and multiple sources point to coding as the most needed skill in the workplace today and the foreseeable future. The need for STEM-educated students and for teachers with the ability to effectively teach these subjects is especially crucial for minorities and for girls, both of whom are drastically underrepresented in STEM fields.

Using Sylvan Learning’s Edge curriculum, over 400 elementary school students have learned to code in the program’s first six months.  In addition, over 100 local teachers have been trained and equipped with the tools they need to implement STEM activities on their campuses. By the end of summer 2015, these participation numbers will have doubled. Code the Town is proving to be a happy marriage of public and private resources that have united to positively impact Mission residents and the vitality of the Mission community as a whole.

The Code the Town initiative’s first phase culminated with multiple community events during the National Computer Science Education Week in December 2014. Code the Town has been so well received that the Mission Economic Development Corporation and other program partners decided to continue activities through spring 2015, and are planning an expansion of programming for summer 2015.

Target Audience

Code the Town classes are available to all City of Mission residents; however, the primary audience are students in grades K-12 from any school district that corresponds to Mission.

Program Partners

The Mission Economic Development Corporation is the initiator of the project and continues to provide leadership. They are supported by the Mission EDC Board of Directors, the City of Mission and the Mission Mayor and City Council, who wholeheartedly supported the creation of Code the Town and are providing support and funding for the project.

Working in partnership with Sylvan Learning, the Boys & Girls Club of Mission is providing space for Code the Town’s youth education component. At Boys & Girls Club facilities, Sylvan Learning delivers its EDGE suite of STEM education programming for children and young people, and has helped to train Boys & Girls Club staff on this curriculum as well. Other local and regional nonprofits have provided support and program activities for Code the Town, including Border Kids Code, which is the partner currently training teachers.

Program Mission and Goals

Code the Town seeks to raise awareness about the importance of STEM education for ALL residents of Mission, Texas. Through education and training, the project will work to close the existing gap in technology education by creating new opportunities to teach, learn and build through developing and using technology skills. Technology innovation and entrepreneurship will be fostered through opportunities for residents to learn new skills that are marketable to the technology industry. The project’s ultimate goal is to create a citywide culture that is forward thinking, creative, and out of the box.

Program Code of Conduct

It is valuable to be independent, but what holds a strong team together is to be interdependent. At Code the Town, we honor these core values:


Honorable treatment towards each other will foster an environment with synergy, interdependence, and strong relationships. We treat each other exactly how we would expect others to treat us, with respect.


Being honest and true will hold a greater value to our end goal and will demonstrate our faithfulness in our work. We must work together and always be faithful to each other.


Always ready to step into action and accomplish the task assigned. Our team must be prepared to help and assist those with a desire to learn how to code and see them prosper.

About Mission, Texas


The City of Mission is located along the U.S./Mexico border in the Texas Rio Grande Valley region in Hidalgo County, Texas. The population was 81,050 in 2013. Mission is part of the McAllen–Edinburg–Mission metropolitan area.


The population in 2013 was is 81,050. In 2010, the Census count in the area was 77,058. The rate of change since 2010 was 1.26% annually. The five-year projection for the population in the area is 87,429 representing a change of 1.47% annually from 2014 to 2019. Currently, the population is 48.1% male and 51.9% female.

Median Age

The median age in this area is 31.1, compared to U.S. median age of 37.7.

Race and Ethnicity

Persons of Hispanic origin represent 86.2% of the population in the identified area compared to 17.5% of the U.S. population.


Population 18 to 24 years
Less than high school graduate 22.3%
High school graduate (includes equivalency) 35.4%
Some college or associate’s degree 38.2%
Bachelor’s degree or higher 4.0%
Population 25 years and over
Percent high school graduate or higher: 71.9%
Percent bachelor’s degree or higher: 22.3%
School District Profile
• Mission CISD
      o Total Students 15,741
      o % Hispanic 98.9
      o Economically Disadvantaged 84.1%
• Sharyland ISD
      o Total Students 10,205
      o % Hispanic 91.5
      o Economically Disadvantaged 61.0%
• La Joya ISD
      o Total Students 29,177
      o % Hispanic 99.7
      o Economically Disadvantaged 95.2%


The household count in this area has changed from 23,117 in 2010 to 24,519 in the current year, a change of 1.40% annually. The five- year projection of households is 26,474, a change of 1.55% annually from the current year total. Average household size is currently 3.31, compared to 3.33 in the year 2010. The number of families in the current year is 20,253 in the specified area.

Households by Income

Current median household income is $39,440 in the area, compared to $52,076 for all U.S. households. Median household income is projected to be $46,834 in five years, compared to $59,599 for all U.S. households.

Current average household income is $57,704 in this area, compared to $72,809 for all U.S. households. Average household income is projected to be $68,403 in five years, compared to $83,937 for all U.S. households.

Current per capita income is $17,356 or 38% below the U.S. per capita of $27,871. The per capita income is projected to be $20,652 in five years, compared to $32,168 for all U.S. households.


Currently, 59.9% of the 28,981 housing units in the area are owner occupied; 24.7%, renter occupied; and 15.4% are vacant. Currently, in the U.S., 56.0% of the housing units in the area are owner occupied; 32.4% are renter occupied; and 11.6% are vacant. In 2010, there were 27,291 housing units in the area – 60.4% owner occupied, 24.3% renter occupied, and 15.3% vacant. The annual rate of change in housing units since 2010 is 2.71%. Median home value in the area is $126,160, compared to a median home value of $190,791 for the U.S. In five years, median value is projected to change by 8.76% annually to $191,998.